Are sales not looking so hot this year at your auto dealership? If so, you're probably staying up late at night trying to come up with a solution. If things have felt stagnant for a while though, it might be time to bring in some outside help. Did you know it's possible to hire someone who specializes in automotive dealership coaching? Here are three ways a sales coach could be just the thing your team and dealership needs to get back on track.
1. A Different Perspective
If you are the owner of the dealership, you obviously have a lot on your plate on any given day. You have to keep the place running and give approval for deals as they come in. The day to day work doesn't always leave you with a lot of time to take a more bird's eye view. That's where a good sales coach can be a big help. He or she will be able to shadow your employees and watch as they interact with customers from start to finish. He or she will likely be able to notice things that you can't because you're too busy dealing with the daily tasks. Perhaps your employees are making a mistake in their presentation, but no one is around to notice it. A sales coach can change that.
2. A Different Voice
At the same time that the sales coach is offering management a different perspective, your employees will likely appreciate hearing from someone who is not technically on the management team. If you feel like you know how to close sales yourself but are having trouble getting your employees on board, perhaps a new voice is just the thing your team needs. A different voice might be able to cut through the day to day grind and really get through to people. Even if the feedback is initially negative, it will sound different than what you've been telling them every single day, and that might make people more receptive.
3. It Takes a Winner to Create Winners
If your entire sales team is down in the dumps, you need to bring someone in who can help get things energized again. You don't become an automotive sales coach unless you have an extensive history of sales success. A sales coach could be just what your dealership needs to try and change the culture around and start winning again.
Contact an automotive dealership coaching expert today for more information.
As a small business owner, I have worked with many consultants throughout the years. I have had service providers prepare my taxes and handle all of my accounting, and I have had consultants help me create training materials and business policies. I've even worked with consultants instead of lawyers when I was creating, reading, or signing business contracts. Along the way, many colleagues have come to me for advice and I've been successful at help them find the consultants they need. So, I figured I would help small businesses around the world determine their consulting needs and ensure that their needs are being met as time goes on – which is how this blog came into fruition. I hope the information found here helps your small business as much as it has helped mine.