Thriving as a new restaurant requires finding a unique niche that appeals to a broad range of potential buyers. And it also requires serving the needs of people interested in a service, such as serving high-quality liquor alongside meals. Thankfully, a liquor license can open up this possibility.
Why a Liquor License Is a Great Restaurant Investment
New restaurants that want to stand out may find it wise to invest in a liquor license before opening their doors. A permit of this type may be a little expensive at first, but more than pays for itself over time. Getting a liquor license:
- Opens restaurants to another lucrative form of income
- Makes a restaurant seem more adult and friendly to different people
- Creates potential for a good college audience in towns with schools
- Draws in repeat crowds who may become very loyal
These benefits are all essential to consider for those who are interested in making their restaurant more successful. However, anybody who wants a liquor license needs to fully understand their state's legal demands and make sure that they follow them as closely as possible.
Understanding the Licensing Process
Getting a liquor license is a process that varies on a state-by-state level. Some states have many licenses that they give out to restaurants if they pay a fee. Others may only have a limited choice of liquor license options in a city and give them out less frequently. As a result, restaurants must follow a few simple steps that improve their chances of getting a license:
- Research what regulations a state and city requires for a license
- Get an application from a state official or download one online
- Fill out the application and send a money order or check for the fee
- Wait to see if the application is approved
After the application has been approved, restaurants can start buying liquor and serving it to their customers. They need to make sure that they understand the state laws for serving alcohol, however. These concepts may be quite different and could change a person's availability.
For instance, some states may require license holders to employ those over the legal age for drinking when serving liquor. Others may allow people over 18 to serve alcohol in a restaurant setting. Breaking these rules could invalidate a liquor license and put a restaurant in a very embarrassing and costly situation.
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As a small business owner, I have worked with many consultants throughout the years. I have had service providers prepare my taxes and handle all of my accounting, and I have had consultants help me create training materials and business policies. I've even worked with consultants instead of lawyers when I was creating, reading, or signing business contracts. Along the way, many colleagues have come to me for advice and I've been successful at help them find the consultants they need. So, I figured I would help small businesses around the world determine their consulting needs and ensure that their needs are being met as time goes on – which is how this blog came into fruition. I hope the information found here helps your small business as much as it has helped mine.